3 Event Trends that are Slowly Killing Event Planners by @djstomp

/ / Event Planning, Event Technology

A lot of event trends for 2014 have been written down in an excellent way by, amongst others, Julius Solaris, Jeff Hurt and Corbin Ball. Of course most of the trends are showing as technological implementations, but the underlying principles are much broader, and take place over a longer course of time. They work according to the 'Adjacent Possible', a term coined by biologist Stuart Kauffman.

Simply said, innovations don't come in giant leaps but in small, mostly predictable steps. And once the innovations have taken place 'things will never be the same again'. It won't return to the initial state, but will find new ways to develop, if it doesn't have the desired effect. Or it will become obsolete once there is innovation again.

I often hear eventplanners say: 'all those tech hypes and stuff will dissappear, and then we'll return to the event basics again'. Most of the times I then think: 'return to the basics, sure, but you'll definitely won't be part of it!'.
Technology is here and it will not dissappear. According to the Adjacent Possible it opens doors to innovations previously not possible, ready to be explored and again innovated.

I see three main trends that over time might be killing event planners, if they are not keen enough to adapt.

1 nearly everybody is on social networks
The internet technology has empowered people to network 24/7 around the globe. Your Rolodex or Excel sheet can't compete with that. Do you want to organize an event as an individual? Create a Facebook or Linkedin group, post it on Twitter, whatever and in no-time you'll have gathered enough people to make it happen. You don't need an eventplanner for that!

2 your purchase network is fading, everything is becoming DIY
Just like internet is opening up social networking, it also makes purchasing more transparent. Virtually all purchasing aspects of events are fit to turn into do-it-yourself platforms; venue finding, event marketing, speaker selection, website and app bulding, catering, etc. Thereby potentially eliminating the eventplanner as the central hub. So if you earn a substantial amount of your revenue through a purchasing margin, this will certainly reduce over time.

3 more, but smaller events
According to CWT and Active Network research, there will be held more, but smaller events by companies. This seems to amplify the impact of the first two trends. The events are becoming less complex, so why should we involve an eventplanner anyway? May be as a consultant on a higher level, but on a daily operational basis? Not likely...

Eventplanners doomed to die?
So the question you should ask yourself is: "what IS my added value as eventplanner? Am I my 'Adjacent Possible self' - do I evolve at the same pace as the world does - or am I lagging behind?". One possible chance of your 'Adjacent Possible' self,  is to be looking at another trend that might get you your next job: 'big data'. With all the tech implementations huge amounts of information is generated and collected about your client's event. As an eventplanner you might be just the right person to analyse and give meaning to that enormous amount of data, in order to come up with new strategic meeting formats for your client.

By keeping an open mind to general trends you can see things coming and then prepare to get another piece of the action.

22 Comments to “ 3 Event Trends that are Slowly Killing Event Planners by @djstomp”

  1. 3 trends that over time might be killing #eventprofs if they are not keen enough to adapt: http://t.co/wYM9jSUabR @djstomp

  2. RT @OneLobby: 3 Event Trends that are Slowly Killing Event Planners by @djstomp http://t.co/sCDZ4EdAea

  3. @Boomset says :Reply

    What do we think, #eventprofs? 3 Event #Trends that are Slowly Killing #EventPlanners by @djstomp – http://t.co/5zn1HaPfPo via #techsytalk

  4. Melanie Taylor says :Reply

    As an Event Planner for Active Network I have to say I agree and disagree. Yes, I see my clients doing many more small meetings and increasing their volume year over year. However, I think you need to take in the specific needs of the clients and customize staffing based on their individual needs. Active offers both product and professional series customizable to the needs of the client and even their individual programs. I currently support a client where we provide a full team of event planners, and bring on additional consultants to staff on special projects as needed. The client also does use our tool on a DIY level, but only when meetings fall within a very specific scope. It’s about staying fresh and current and customizing to the client’s needs.

  5. @MelCMP says :Reply

    RT @lizkingevents: 3 Event Trends that are Slowly Killing Event Planners by @djstomp #eventprofs #techsytalk http://t.co/sKfApNpyVi

  6. RT @lizkingevents: 3 Event Trends that are Slowly Killing Event Planners by @djstomp #eventprofs #techsytalk http://t.co/QhEisbxLDI

  7. RT @lizkingevents: 3 Event Trends that are Slowly Killing Event Planners by @djstomp #eventplanning http://t.co/9SE7OuW7IY

  8. RT @Bizzabo: 3 Event Trends that are Slowly Killing Event Planners :http://t.co/zqJ7YATp3w #eventprofs #eventtech

  9. 3 Event Trends that are Slowly Killing Event Planners by @djstomp #eventprofs #techsytalk http://t.co/diJuy2bUNa via @lizkingevents

  10. RT @ogcsae: 3 Event Trends that are Slowly Killing Event Planners by @djstomp #eventprofs #techsytalk http://t.co/j1f2b5c0z1 via @lizkingev…

  11. 3 Event Trends that are Slowly Killing Event Planners by @djstomp #eventprofs #techsytalk http://t.co/k07kzTCUhy via @lizkingevents

  12. via @s_mckinley & by @djstomp, a call for #eventprofs to adapt, or risk being left behind. food 4 thot, at v least: http://t.co/RgpFSUShhb

  13. 3 trends to look for that could be harming your event http://t.co/3OMKq8ajn6

  14. What event trends are hurting your association’s event? http://t.co/WkhIJyT5MB @AssociationsNow @djstomp #assnchat #assnprofs #eventprofs

  15. 3 Event Trends that are Slowly Killing Event Planners by @djstomp #eventprofs #techsytalk http://t.co/R6z44s0mPr via @lizkingevents

  16. Event planners to become big data analysts? http://t.co/G512iNo9JP @djstomp #eventprofs

  17. RT @BearAnalytics: What event trends are hurting your association’s event? http://t.co/WkhIJyT5MB @AssociationsNow @djstomp #assnchat #assn…

  18. RT @JeniseFryatt: 3 Event Trends that are Slowly Killing Event Planners by @djstomp #eventprofs #techsytalk http://t.co/R6z44s0mPr via @liz…

  19. I can honestly say my company actively addresses these 3 trends #eventprofs #transparency #pride @djstomp http://t.co/tHirHQpVbM

  20. RT @autumnplans4you: I can honestly say my company actively addresses these 3 trends #eventprofs #transparency #pride @djstomp http://t.co/…

  21. 3 Event Trends that are Slowly Killing Event Planners by @djstomp | techsytalk http://t.co/niZXNDrFr1

  22. RT @s_mckinley: 3 Event Trends that are Slowly Killing Event Planners by @djstomp #eventprofs http://t.co/xlAlWBmXkl via @lizkingevents

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