Here at Liz King Events, we get the opportunity to work with some really accomplished entrepreneurs who are pursuing their passions and changing the world – one new business at a time. Our role is to help them create amazing events. Whether ongoing meetups, launch events or speaking events, we do it all. But some entrepreneurs haven’t yet figured out why events are so important for them. In my opinion, there are two main reasons every entrepreneur needs to host events – and here they are!
Many small businesses are already getting great exposure through social media and other networking channels, but there is still a LOT of power in face-to-face events. Bringing together people at an event is an important way to expand your brand exposure. When you have a crowd of a few hundred people, you demand attention. Whether from nearby venues, print ads at the event or otherwise, you are attracting attention from people who may not have found you online.
CONNECTING WITH THEIR TARGET AUDIENCE There is NOTHING like making a face-to-face connection with one of your fans. People buy from brands that they can connect to – and the best way to tie your fans to your brand is through an emotional connection. If they attend an event and make great connections, feel inspired, are impressed by your work – they will come back again and again.
When was the last time YOU hosted an event? It could be large or small, but you have to be “out” there and connecting with your target audience on a regular basis via face-to-face events.
Liz King Caruso
Liz King Caruso is an Event Strategist, Consultant and Speaker. As CEO of Liz King Events and techsytalk, she has helped countless thought leaders grow their audience and sell their products through in-person, virtual & hybrid events. Liz is a big-picture person – passionate about tying events into an overall sales and marketing strategy and being efficient at every point of the process. Technology is her niche and she’s obsessed with helping organizations of every size leverage technology to produce more engaging and seamless event experiences.
In addition to her client work, Liz connects & educates her industry colleagues through platforms she has built – techsytalk GLOBAL, the techsytalk community & IGNITE Consulting program.
Liz has been featured as Eventex’s 50 Most Innovative Virtual Meeting Planners, Successful Meetings list of 25 Most Influential People in the Meetings Industry, Top 5 Women in Event Tech, amongst other awards.