FOR IMMEDIATE RELEASE
SongDivision Drives ‘Back Seat Karaoke’ Into IMEX America
Industry Leaders Revisit the Global Meetings Industry Day Anthem on the Vegas Strip
[Las Vegas, NV] – Armed with today’s top hits, the Global Meetings Industry Day (GMID) Anthem and industry leaders, experiential music agency SongDivision will bring ‘Back Seat Karaoke’ to IMEX America.
SongDivision will interview key industry players on their IMEX experience while cruising along the Vegas Strip. Within the interview, participants will sing along to the GMID Anthem, the industry’s crowdsourced song, with Australia’s most in-demand Emcee, SongDivision’s UK & Europe General Manager, Sam McNeill.
‘Back Seat Karaoke’ will celebrate meetings and events with the industry’s anthem and conduct interviews with industry pioneers.
“Music is a common ground among most people despite title, status or role. Seeing an industry leader rock out to their favourite song allows us to see them in a more personal light. By adding some fun to the GMID anthem, the message has a greater chance of being heard,” says SongDivision CEO, Andy Sharpe.
IMEX’s CEO, Carina Bauer, and Director of Digital Marketing, Miguel Neves, kicked off ‘Back Seat Karaoke’ with Sam McNeill and sang along to a Queen favourite.
Interview highlights will be posted on SongDivision’s Facebook page during IMEX, while clips of the GMID Anthem will be released on social media to further promote Global Meetings Industry Day 2017. Participants will be featured in the official 2017 GMID Anthem video, which will be played at events worldwide on April 6, 2017.
SongDivision has pioneered music-based team building programs, conference openers, corporate entertainment and experiential marketing campaigns around the globe since 2003. SongDivision has worked with clients such as Microsoft, Pfizer, Coca-Cola and KPMG to engage, educate and entertain their audiences. SongDivision has teams throughout the Americas, Europe and Asia Pacific and aims to revolutionize company culture.
Sam McNeill, Creative Director