1. Reduces Negative Environmental Impact
Take a relatively small event with just 1,000 attendees and 100 sheets of paper distributed per attendee. The damage to the environment and to our planet is:
- 12 trees wasted
- 75 tons of CO2 emissions into the atmosphere
- 1 million liters of water wasted
Simply put, mobile event apps are Earth-friendly.
2. Cost Savings
For an event with 100,000 printed pages, it can cost $20,000 just in printing costs (at 20 cents per page). Additionally, there are costs for shipping, packaging and preparation pushing the costs into thousands of dollars depending on the event. Eliminating paper can result in incredible savings after going mobile.
3. Updated Information for Attendees
Ever been at a workshop where you showed up a minute late and saw a sign on the door redirecting you to a new location a five-minute run away? Yes, us too. It’s embarrassing and preventable due to a mobile app feature called “instant publish.” It allows organizers to publish any changes they make to their event app to the attendees’ phones instantly.
4. Headache and Hassle Reduction
Spending too many hours stuffing agendas into totes, running to the printers and constantly updating confusing spreadsheets or documents? Superhero app to the rescue! Develop an app in minutes, continue to update it with details as they flow in, and finalize the app as late as the day of the event if you’d like.
How to go mobile at your next event
You can easily transition your event programs from print to mobile. To learn how, get a free eBook filled with tips, tricks and best practices to convert even the naysayers at your event into mobile event app fans.
As a guest blogger for Elitemeetings.com, I shared my thoughts on the best new social media platforms for event planners.
It seems that every time we get caught up with the “latest and greatest”, the masses have moved to a new social network and we are left confused and feeling behind again. Thankfully, the influencers in our industry are taking the reins and trying out new platforms before they even become popular. If we look to their success, we should be able to figure out which platforms are best for us to leverage in the coming months.
I suppose you can say it’s a good sign if you feel a bit behind– at least it that you are aware that the trends are moving. We are all busy so we don’t necessarily have tons of time to start a new account on every social network that pops up or even to stay up-to-date on the latest tech news. So, to help you out, here is a quick primer on a few social platforms you definitely should be trying for your events.
INSTAGRAM AND PINTEREST
While these social platforms certainly aren’t anything new, there are many event brands who should be doing much more to leverage these networks. I think much of the events industry is still focused on Twitter, and while that is a great platform for exchanging information, it seems that the community building and engagement has left the building as far as Twitter is concerned. Instead, we are seeing brands finding huge engagement on more image-driven platforms like Instagram and Pinterest. You should be sharing your event images through Pinterest boards, showing behind the scenes footage of your events on Instagram, and leveraging images more and more to engage your audience.
PERISCOPE AND MEERKAT
Video is the next frontier and it is taking the events industry by storm. Not only should you be collecting more videos from your events and sharing them on the various social networks, but you should leverage video-driven live stream platforms like Periscope and Meerkat as well. These simple platforms allow users to share video live streamed from their phone and are a great way to engage your audience. Let’s say you’re hosting a conference. You can assign one of your staff members to interview people behind the scenes on Periscope, take questions from the audience for one of your sessions via Meerkat and archive the videos for later use. I think we can use these platforms strategically to share portions of our conferences and events to entice new attendees to attend the event next time. Think of it as a marketing and engagement tool.
For those of you looking to engage with your audience more personally and more regularly then say, an annual conference, this new platform is very interesting. Think of it like a better form of Google hangouts with more engagement and easier social media sharing tools. I think this is a great tool for regular chats with your audience throughout the year or even interviews with speakers for your upcoming conference to help you market and sell tickets. There is a high level engagement on these video chats and I think it’s a great way to leverage a Twitter audience you’ve already built and engage more people across other social networks.
Photo credits: Soze Soze / Shutterstock.com, Shutterstock.com, Meerkat
You’re spending hours giving demos and sending out mass emails, but just not getting the right clients you need. What are you missing? Here are five tips from my experience on how you can have more success winning over your ideal event planning clients. I get inquiries every week from companies looking to share their product with me and through many trials and tribulations, here are five things that I know to be true.
Know your ideal audience
Of course, the first step in winning business from your ideal client is to know who they are. What type of events is your product best for? You need to know the exact market you’re trying to reach. Does your product have a bigger impact in special events or corporate? Festivals, meetings or concerts? What size event is the best fit for your product? What is the ideal team that you work with? I guarantee you there is a lot of competition in the event technology space that you occupy so knowing your ideal audience and the specific aspects of your product that differentiate you from your competitors is critical. If your product is ideal for meetings that have between 50-100 participants, it doesn’t mean that you can’t pitch other categories of events. However, you have to know what the differences are and make sure you were speaking to a planner from the right perspective. If your product isn’t the perfect fit, be prepared to explain why you still think it will work for that particular client. If you have no idea where to start identifying your target market, talk to planners. Learn about the work they do, the solutions they are looking for and the challenges they face. Talk to as many planners as you possibly can so you get a wide perspective on the industry.
While I know that your product does a lot for the planner on the other side of the demo, you have to remember that event planners have very busy schedules. I’ve sat through so many demos that were an hour or longer. All of them could have been under 30 minutes. If you were customizing your demo to the planner you’re talking to, cut out all the things that don’t relate. You can always show them additional features and functions at a later time. The goal isn’t to show how massive of your product is and all the problems that it solves – your goal is to make sure that you provide value to the planner. And, that you respect their time.
One of the main reasons why event planners hire event technology companies is because they are not tech experts. They know what they want to achieve with their events and most of the time, they know what type of product will help them get there. But from a technical perspective, they certainly don’t feel like the expert in the room. They count on you to walk them through the set up process, come up with new ways your platform can help their event that they wouldn’t have thought of, and to be there as a support throughout the entire process. Make sure you’re supporting the planners you work with and that you’re clear from the beginning on how much support you will offer.
Peter Poehle from SponsorMyEvent
I’m an entrepreneur: the co-founder and CEO of SponsorMyEvent.com. I’m also the founder and director of media65 europe s.ar.l., a video-production company in Luxembourg, specialized in corporate videos, institutional films an commercials.
Prior to that I studied Digitale Medien (Media-informatics) and Law and obtained a Master in Computer-Science (Diplom-Informatiker).
Over the years I’ve gained lots of experience in management, finance but also project management and technical skills.
Specialties: Is it appropriate to say, that I’m versatile? Let’s try it:
I love management just as much as grabbing a camera and shooting a movie.
Even though many people are much better in coding than me, I’m able to write some decent lines of code (that’s why i’m a Dipl. Inf.) or at least to understand what’s going on in a developers brain.
I got used to understand the concepts of funding, investments and company valuation.
And after all sales and communication are a must in my business and I enjoy to be out and deal with (potential) clients.
Besides all that business stuff I love music and was composing myself a lot. But time is limited and so my studio doesn’t see me often these days. It happens more often that I cook and I feel that I’ve gained some decent skills in pleasing my family or friends with the dishes I prepare for them.
I’m a guest blogger on Elitemeetings.com. Check out this article that I shared about being productive on the go.
As event planners, we are always on the go. We’re traveling from airport to airport, taking site visits at random locations and working in the closest Starbucks we can find. It’s easy to feel like we aren’t being as productive as we are when we are in the office. But, while there is nothing like sitting in front of your desk at the office, there are a lot of tools that can help you while you’re traveling. Imagine if you could be nearly as productive on the go as you are in the office. Here are my top five apps for event planners on the go!
One of my biggest frustrations as I’m traveling is that I can never get access to reliable Wi-Fi. My client needs a document uploaded and it could take me hours just to try and find a place that will have a strong enough signal to upload the document needed. With Karma, I can take my hotspot on the go. And, the best part is that you pay for only the data you use. Rather then find a package through my mobile provider that gives me 2GB a month, I can pay only when I needed it. Let’s say I am working mostly from the office this month, I don’t pay anything. If I’m really busy and traveling a lot next month, I can use as much data as I need. It’s really flexible and reliable.
Dropbox is my favorite file storage platform. It allows me to upload the documents that I need on the go and share them, as needed. Their mobile app is great as well and I can access the documents I need, make changes, and re-share them with the appropriate people.
The Pages App
One app that I’m sure we all have is the Facebook app, but I would bet that many people have not downloaded the Pages app. For those of us who are managing our brand pages on Facebook, this app is a really great tool for checking notifications, responding to messages and making sure that we are engaging on a regular basis with our Facebook audience. I have found the general Facebook app to be incredibly underwhelming when it comes to brand management, so rather than waiting until you get back to your desktop to deal with a comment on your Facebook page, you can now do it while you are waiting for the train or sitting on the bus.
Slack is a new team communication tool and I love the ability to filter feeds, create conversations and eliminate email. This tool is designed for collaborating as teams so it’s a great option to use for your employees. It manages their conversations and keeps them in this platform instead of everything being in your email. And, their mobile app makes it easy to stay connected and updated on the go.
Alas, I must admit that there are simply times where a mobile app has not been designed for one of the things that we need to do on our desktop. This app is great because it will allow us to log into our desktop from our mobile and access files that we need. Sometimes, there’s simply no greater answer then having direct access to your desktop.
For immediate release
Impressive Judging Panel revealed for Event Technology Awards 2016
As the entry process for the Event Technology Awards 2016 gathers pace, organiser AMP Events Ltd has announced the Judging Panel for the event’s fourth outing. The prestigious list features a host of well-known names from the wider event industry, including exhibitions, meetings, conferences, festivals and brand activations, along with some highly regarded experts from the technology sector.
Joining panel stalwarts Julius Solaris, highly respected by the entire industry; James Morgan renowned for his knowledge of start-ups and Liz King, offering an international view, will be newcomers Frankie Tee and Jon Drape adding a fresh perspective from the festival sector; Mark Bannister and Sarah Yeats delivering an agency view and Jonny Sullens wearing an exhibition hat. The panel will decide all winners aside from the People’s Choice category, this will be decided via an online poll later in the year.
Commenting on the announcement Adam Parry, co-founder of the Event Technology Awards said: “Having an experienced, knowledgeable and well-respected judging panel is integral to any successful awards. It is imperative that our nominees know that their hard work and submissions will be seen by key industry experts. I think this year’s panel is our best to date and they’re perfectly placed to recognise the highest achievers in event tech.”
The full judging panel includes: James Morgan, Event Tech Lab; Kevin Jackson, The Experience Is The Marketing; Julius Solaris, Event MB; Michelle Bruno, Event Tech Brief; Liz King, Techsy Talks; Jim Curry, Exhibitor Smarts; Miguel Neves, IMEX and MPI; Laura Freeman-Dagg, London Tech Week and UBM; Alex Barbero, Eventoplus; David Adler, Biz Bash; Dahlia El Gazzar, Dahlia Plus+; John Federico, Event Tech Podcast; Frankie Tee, EnTEEtainment; Jon Drape, Ground Control; Mark Bannister, George P. Johnson; Barry Muldowney, Verve Agency; Johnny Sullens, Future Publishing; Sarah Yeats, Sledge; Will Curran, Endless Entertainment and Maria Schuett, Central Hall Westminster.
There is still time to enter as the deadline for submissions is 5pm, 31st May 2016. Anyone interested in entering and looking for more information can email: firstname.lastname@example.org or visit www.eventtechnologyawards.co.uk . The awards ceremony will take place in London on 9th November 2016.
A selection of the 2016 Judges
Note to Editors:
The Event Technology Awards were launched in 2013. The awards are attended by leading international event technology specialists, suppliers, event organisers and agencies and recognise those pushing the boundaries in innovative event technology worldwide.
For more information about this release or the Event Technology Awards please contact Jodie Foulks, Eventive Communications, Tel: 024 76992011 or email email@example.com
Check out this article about social media networks that I shared on Elitemeeting.com earlier this year.
It seems like every time we turn around, there is a new social media tool to use and everything we knew about the current tools seems to change on a daily basis. So – this blog post is an attempt to catch you up on some of the big things you should know about the social media platforms you are leveraging to promote your events and connect with your audience. I’m going to cover the major social networks and give you my thoughts on what is working well or giving people challenges as I know it is very hard to keep up.
Facebook is still the social media of choice, particularly because so many people have adopted the technology and engagement is still very high. That being said, more and more brands are having trouble reaching their audience because Facebook is making it a priority to charge brands to reach their audience. I still recommend using this platform, but I think you should have a very strategic plan on how to increase engagement and likes, other then simply buying boosted posts. The more money you put into Facebook, it seems the less organic return you get. Instead of buying ads on a regular basis, consider how you can engage your audience on a more personal level to keep making use of this platform.
I believe more and more in the power of Instagram for event planners and out of the social networks I’m covering today, I believe this is where you will find your biggest reward. Not only is the visual aspect of this very appealing, but there is very little to read and hashtags allow you to spread your message far and wide. The big downside is that you are not able to share links that are clickable in the caption so you end up driving very little traffic back to your website. On a good note, Instagram has recently allowed brands to switch easily between accounts without having to log in and out frequently as we have had to do in the past. This is a very important tool for keeping your audience engaged on a regular basis so I highly recommend embracing this platform, if you haven’t already.
Many people are saying that the downfall of Twitter is not too far in the future. While many people were using third-party apps to enhance their Twitter experience, the platform basically bought out many of those third-party services and never created replacement solutions. Many of us feel that Twitter has become very spammy and engagement is low. That being said, for those people who still have a following there, it is important to maintain your content strategy and continue to make an effort to engage personally with the people in your audience. For the time being, Twitter is still a very popular platform and is widely used, especially in news and events circles so it is an important platform for us as event professionals.
Photos: tanuha2001 / Shutterstock.com
What Is a Social Audience Response System?
By Michael Doane, Marketing Manager at CadmiumCD
Audience response has been around for thousands of years. Remember the movie Gladiator? Thumbs up or thumbs down was the ancient audience response system (or ARS). Clapping or booing is another form of it.
Technology has done a great job taming ARS in recent years. Colleges and conferences often use clickers that attendees can interact with to give their opinion or answer to yes-no or multiple choice questions.
The problem is that conferences are by nature social environments. Audience response, then, would be social too. With all the fun social media tools now available, you’d think there would be a way to get your attendees interacting beyond multiple choice. Wouldn’t it be exciting if they could ask the speaker questions, upvote others’ questions, or comment on the content presented?
This is exactly what social audience response does.
So how does it work?
Well, it’s simple. Just like social media, it requires your attendees to bring a device (you no longer have to over-order equipment) and a positive attitude. You simply need an app and some AV equipment (and a little patience to work with speakers on their questions if you’re hands-on).
Once you’re all set up, you give your attendees free-reign. They can log in to your app, attend your social audience sessions, and interact with each other and the speaker through live polling, commenting, and questions.
Traditional Audience Response vs. Social Audience Response
The best part is that each attendee creates a profile up front. This means — if they opt in to share data — they have a unique ID attached to their so they can interact with other attendees on a more personal basis. This also gives speakers unique data about their attendees and the results of their polls.
Beyond the session, the conversation can continue in the app. Attendees will be able to use it as a continuing education resource and speakers will have the opportunity to connect further with their audience.
This is truly the future of audience response.
Benefits of a Social Audience Response System
- Social Audience Response Facilitates Engagement
Social audience response goes beyond interaction and gets attendees engaged. It gets them thinking and talking about the subject matter. It connects content and speakers to the audience. Best of all, it gives them a platform to share their own expertise in a collaborative environment.
- Social Audience Response Gives Introverts a Voice
Even introverts attend conferences. The problem is that they often don’t shine in live collaborative groups and workshops. Introverts often prefer to think deeply about a problem before sharing their thoughts. Giving them a social-media-like environment to do this empowers them to share their valuable insights.
- Social Audience Response Is a Personalized Experience
Personalization is so important. If a speaker lectures to a group of people that are already experts in the subject matter, she may lose her audience very quickly. However, if she polls the audience, learns what their pain points are, and engages them in a conversation around those topics, she will succeed in creating a meaningful experience for those individuals. It’s about respecting people’s time and needs.
Are you an event planner or education director looking to get your head out of emails and spreadsheets? CadmiumCD’s event management software lets you collect and review submissions, manage speakers and exhibitors, and deliver exceptional experiences to your attendees, all from the same cloud-based platform. Manage your conference with confidence, with CadmiumCD.
Welcome to techsytalk’s unscripted – where for 29 mins, we take you behind the scenes of the events industry for candid conversations with Event Hustlers. We air on video biweekly using the blab platform to interview events industry players and find out about the people behind the hustle. We’ll also share industry trends and things we think you should care about as an event professional. Logon and keep us company by clicking the images below! Or, join us on itunes Podcasts or Stitcher to catch the shows after they’ve happened live!
Monday, March 7, 2016 at 3:00pm ET
Mark Walker from Eventbrite
Mark Walker is the Head of Content Marketing, UK & Ireland at Eventbrite where he leads a talented team dedicated to creating both educational and inspirational content for the events industry. This ranges from 5000-word reports to fun blog posts, encompassing quizzes, webinars, social media, live events and much more along the way.
Both in his day-to-day role and spare time, Mark regularly speaks and blogs about small business and entrepreneurship, digital marketing, social media and events.