Drones. Artificial Intelligence. Cryptocurrency. Vacation Space Travel (soon, soon.)
Technology is morphing faster than a client’s mind and it ain’t slowing down! In less than 3 minutes we’ll give you 3 important event tech waves to surf in 2018:
We’re not **quite** Tom Cruise in “Minority Report” level but, AI is impacting our industry TODAY and it will only increase in 2018. What if you could use the terabytes of data points you’ve accumulated about your audience to help them make decisions and deliver a more intuitive experience? Customize an experience to their taste? Increase your attendee retention by automating suggestions based on prior attendee behavior (in a non creepy way, of course). AI is enabling us to leverage technology to make smarter, more targeted decisions to benefit our audiences faster than previously humanly possible. Am I saying technology is smarter than us? Wellllll, not just **yet. <<wink>>
You’ve heard about Venmo, Stripe, Apple pay and other digital payment solutions and a once seemingly far-reaching concept called cryptocurrency, now being embraced by the mainstream. The landscape of how currency is being exchanged is evolving right before our eyes and will have a lasting impact on how we plan and execute events. The key here is to learn about these types of technology by experimenting with some of these new modes of payment and to stay in the conversation with other early adopters via reputable Facebook groups, blogs etc. Expect to see these new modes of payment integrated in our day-to-day planning and influencing how we think about paying for services, pricing (less fees please!), transaction speed, digital security etc.
From the dynamic possibilities with aerial event videos & photos, to the promise of Amazon drone deliveries – drones are here to stay. And the thing you’re really going to want to pay attention to with drones in 2018 is the law. The FCC and other entities are scrambling to make sure your drones are registered and that you’re properly trained to operate them. If you’re hiring drones at your next event, make sure the operators are up-to-speed on the regulatory requirements. Oh – and make sure they are properly insured!
My 3 minutes are up, but JOIN US AT TECHSYTALK LIVE 10: THE GRAND FINALE as we dive deeper into these and other event tech trends to anticipate NOW.
If you’re anything like us, you’re always on the go – balancing clients with domestic and international travel. You’d like to stay on top of the business side of things, but it’s a challenge.
We get it.
But if one of your goals was getting on top of your business in 2018, here are 3 business apps that we absolutely depend to operate more efficiently.
If you spend WAY too much of your time writing proposals, this online tool will save you TONS of time, make you look more professional and even handles the signing/payment process for your contracts. I love how easy it is to customize proposals from templates we create that reflect our brand look and feel. We can drag in sections of a contract or line items in a budget and deliver the proposal at record speed. We also love the analytics so we can see how much time they spent looking at each part of the proposal!
For those of you driving all over, this app is priceless. It uses location tracking on your phone to track all of your drives – including your starting location and mileage. Then – you simply login and swipe right for business travel and left for personal. Each month, it’ll deliver a report that can easily be imported into Quickbooks or any accounting software and you’ve got your eye on your mileage reimbursements with very little time or effort!
Finally, this app is one we use all. the. time. Whether you’re tracking reimbursable expenses for your client or for your annual accounting, this app makes tracking expenses on the go seamless. Take a pic of your receipt, track it, and then run any reports you need, any time!
Revolution is in the Air – A New Way of Sculpting Negative Space: The Originators Launch Atmospherics
FOR IMMEDIATE RELEASE
Contact: Michelle Bergstein
New York, NY, April 12, 2017 – The Originators, highly regarded pop-up experience designers, have seized upon the current zeitgeist and are reflecting this general state of change and flux by launching a revolutionary new décor concept – Atmospherics – that introduces an exciting new approach to incorporating negative space in unexpected ways.
Using different fabrics and rigging methods to create a totally immersive environment – be it an entry element like a tunnel, a ceiling treatment, stage backdrop or lounge – Atmospherics are heralding a new design aesthetic that is just now capturing producer’s imaginations.
Originators’ co-founder and chief creative, Debra Roth, devised the concept of using new technologies to create more organic shapes and complex forms that sculpt space like they never could before: “3-D design is showing us points of view we’ve never had. Now we’re interpreting the unique shapes of computer-driven parametric designs with an array of fabrics to create visually complex, artistically-driven décor design that’s ultimately relatively simple and highly impactful.”
Marc Posnock, co-founder and head of sales and marketing, points out, “Like any artistic expression that reflects its time, the Originators are shaking it up, doing our own disruption. Atmospherics echo ‘something’s in the air,’ literally, but that it’s new and different.” Quickly adding, “In a good way.”
This is hardly a radical departure from tradition for the Originators. As their name implies, the Originators have always led by example with out-of-the-box thinking. And now they’re embracing change with new and different styles of décor and its usage.
The concept behind Atmospherics is to take the repetition of form (in this case, individual fabric panels, called “Wisps”) and create the illusion – a “trick of the eye” – that, when viewed with the negative space it shares, appears to be a solid object. It’s the repetition of the Wisps, with each one being gradually different than another, that creates the rhythm and form of the Atmosphere. This perception operates on the same persistence-of-vision principal of motion pictures and gives the overall shape an animated visual effect and a one-of-a-kind impact.
From undulating ceiling designs to twisting-turning tunnels and cloud-like lounge areas, Atmospherics play with the dimensions of space and perception. Debra explains, “What I love about it is that your eye fills in the negative space to make it a volumetric form. And that negative space surrounds our shapes and gives it definition.” And Marc points out the emotional connection, “We’re creating a spatial optical illusion and your brain is in on the conspiracy. It completes the 3d form and leaves you no choice but to interact.”
Debra adds, “It’s an interpretation of a live Hologram…the positive and negative compete…and you have to experience it to feel the full effect. The sheerness of multi-layer opacities create intrigue. And who doesn’t like a little mystery?”
The Originators are a design and fabric structure boutique whose creative niche as experience makers of pop-up environments, 3-D design, fabric décor installations and live special effects for events, exhibits, and permanent display. Its founders, Debra Roth and Marc Posnock, are the two people most responsible for originating the use of fabric structures in the events industry over 25 years ago. Now they’re offering the same innovative spirit, creativity and ingenuity they’re known for to explore new dimensions.
23rd January 2017
For immediate release
A new collaboration of best-in-craft event tech suppliers has been launched to make life easier for event planners and marketers, and to help make their events more awesome.
The Event Tech Tribe is a collaborative ensemble of businesses that have chosen to work together technically, but more importantly, to co-ordinate at a client level. The Tribe includes mobile app provider ShowGizmo, registration platform Swoogo, onsite specialists TRC, content management system Hubb and audience engagement platform Glisser and is currently focussed on North American, European and Australasian customers.
ShowGizmo CEO, Marie-Claire Andrews says “The raw potential of event technology has created an explosion of new companies and innovative products. But, this placed the burden of supplier co-ordination and integration of technologies on already overworked event planners. We aim to solve that – making life easier – saving time as well as money.”
In defiance of the alternative ‘vanilla’ options presented by enterprise solutions, the Tribe has built a way of working that puts the customer first. Based on a fundamental belief held by all the members – that each piece of the event technology ecosystem needs to be excellent on its own, and that the best companies focus on doing their bit really, really well – the group will offer all the advantages of an end-to-end experience by taking each of those components and blending them at the edges to create compatible functionality.
Founder and CEO of Swoogo, Leonora Valvo, was the pioneer of the concept and confirms that “The Tribe ensures service, technology and data are all connected in a flexible way to make your events world-class.” “Data is at the heart of what we all do: technology is just a means to help you create truly ‘intelligent events’ – measurable, repeatable, scalable and evolutionary.
TRC founder and Chief Executive, Greg Lazzaro is excited about the potential the partnership has for his customers: “Ultimately, this is about excellent events. Building these strong relationships with key partners means we can continue to offer innovation after
innovation” He adds, “And the best bit is we’re flexible, we’re independent, and we’re complementary. We can help whether you need to work with two of us or all of us”
The Tribe is launching with a webinar on 25th January and presentations from Tribe members around the country, with a roadshow scheduled for March/April.
For further information:
The Event Tech Tribe: https://eventtechtribe.swoogo.com/tribe2017
Marie-Claire Andrews, ShowGizmo CEO
email@example.com Mob: +64 21 814 224
14th December 2016
For Immediate Release
One of Australasia’s longest standing event app companies, ShowGizmo is announcing a new focus on Associations for 2017.
Since launching one of the world’s first event apps in 2010, ShowGizmo has now powered thousands of events throughout the world with their suite of native whitelabel and owned event apps. “We’ve served clients from all industries and sectors over the years, as event people as well as mobile specialists. Helping to create awesome events has always been a huge driving force for us,” said CEO and Co- Founder, Marie-Claire Andrews. The company was recently named one of Deloitte’s Technology Fast 500 in the APAC region.
“Our experience with Associations in Australasia and the USA have consistently been positive, we really love the collaborations that Associations foster, and we want to continue to help make that a possibility for these vital organisations by ensuring their requirements are front and centre for our product development,” said Marie-Claire.
In a nod of more to come, ShowGizmo has confirmed 2017 partnerships with two of Australasia’s leading Association industry bodies: The Australasian Society for Association Executives and Associations Forum. Both will be utilising ShowGizmo’s technology as a year-round platform to digitise the way they communicate with their members.
“Face to face events are still our core business, and we’re going to continue supporting them as always, but we want to help Associations and other organisations leverage the possibilities that year-round mobile interactions offer. Our partnerships with AuSAE and Associations Forum is a sign of great things to come!” explained ShowGizmo’s COO, Ryan O’Connor.
David Browne, Executive Officer of the Professional Teachers’ Council (PTC) NSW is looking forward to showcasing his 45 member associations a digital platform throughout 2017, “I’m excited to offer the platform and I’m confident of great adoption, not only because of the opportunities to cross promote events, but because our app will also be an attractive tool for our associations to attract sponsorship.”
Marketing Executive at ShowGizmo
Westport, Connecticut August 11 2016
Event marketing software newcomer Swoogo announced the acquisition of their 50 th customer today. In just eight months since launching, the company is celebrating rapid success, growing to their current size with no outside funding, and no plans to take investment money in the future.
The unprecedented speed of the company’s growth has highlighted the market’s hunger for a younger, fresher, more robust event software solution. Swoogo’s second generation event tech team, led by Leonora Valvo and Tim Cummins (both previously of etouches) has delivered a product seamlessly designed to answer the problems industry heavyweights have left unsolved for almost a decade.
“We’re honored by the outpouring of confidence the market has shown us and we’re committed to being an independent company that is dedicated to its customers. More importantly—we’re excited to continue building a product that makes event professionals’ lives easier,” says company founder Valvo.
While the company has grown at an unbelievable pace, the team’s success is no surprise to Swoogo’s first customer. “Swoogo is an extremely user-friendly tool,” says Vendome’s Senior Marketing Director Abbegayle Morrow, “The experience from the back-end development to the front-end user is extremely smooth, logical, and very easy to use. Swoogo…is clean, functional and professional – from the registration build-out to even the website build-out. Having worked with many different systems, Swoogo is certainly at the very top of my list.”
It’s clear that Swoogo is doing things a little differently from other products on the market. “Tim [Cummins] and Leonora [Valvo] worked incredibly hard to make a product that is easier to learn and use than any other similar solution. A new generation of event professionals is out there dealing with software systems that were developed before they had even graduated from high school. You wouldn’t buy a cell phone from 2008 – why would you buy event software from then? So we set out to tell these smart, tech-savvy people that yes, duh, there should be something better out there, and there is. It’s us,” said Swoogo marketing consultant Molly Falco.
Beyond their refined product, Swoogo is quickly becoming known for their outstanding support. Led by Head of Product Neil Keefe and Director of Support Michael Sabani, customers are currently reporting 100% satisfaction with the company’s help system.
It’s clear that the Swoogo team has stumbled upon a recipe for success, and the company is looking to continue growing full speed ahead.
Contact: Molly Falco, Marketing Director, firstname.lastname@example.org
The benefits of an event app are clear for attendees, sponsors, planner and everyone else involved. However, how can reap these benefits everyone is buzzing about? You’ll need to market your event app! Here are a few key reasons why:
- Attendees will not find it on their own. The truth of the matter is, regardless of how awesome the app is, attendees will not download it unless you ask them to. The onus is on the planner and marketers to show the value of the app to the attendees. Highlight features that they can’t find in the print guide and ways their event experience will be improved if they use it.
- As you market your app, you’re marketing your event. A good marketing strategy includes messaging the attendees (and prospective attendees) via many channels. As you spread the word about the app, they’ll also hear about the event. It’s fantastic brand exposure for the event.
- Sponsors will be impressed. There are many ways to incorporate and highlight sponsors and other key partners in your event app. A high adoption rate is very beneficial to them in getting a better ROI. Additionally, if you’ve featured them on the app cover, their brand automatically gets exposure as you market the app with images of the app.
Marketing your event app doesn’t have to be difficult. You can leverage existing tools, tips, strategies resources such as this Event App Marketing Guide. It has a 6 channel marketing strategy as well as a 3-month event app marketing plan and editable templates so marketing the event app won’t be yet another daunting task on your event planners checklist.
Clara de Soto from Event Farm
Named one of The Next Web’s 100 Tech & Business Women Speakers, Clara heads up Event Farm’s experiential division, EFx, as SVP of Business and Product Development. Prior to being acquired by Event Farm in 2015, Clara co-created the viral hit, KillSwitch App, and co-founded ClearHart Tech, an innovation agency that leveraged emerging tech and non-traditional marketing solutions to bridge online and offline. Featured on Bloomberg TV and named in Entrepreneur Magazine’s 100 Brilliant Companies of 2013, Clara’s work as a Creative Technologist has ranged from leading edge Tech Startups to Fortune 500 companies in North and South America. Clara started her career as a Creative at McCann Erickson, overseeing creative direction for clients such as L’Oreal, Mastercard, Dentyne, and others. Clara graduated from Boston College with a major in English, loves Star Wars, and lives in WeLive.
Check out this recent webinar, featuring yours truly, about tech tools that can boost your event ROI here