The Association of Women in Events (AWE) has appointed Marie-Claire Andrews as its latest member to its Board of Directors. Based in New Zealand, Marie-Claire is the CEO and Co-Founder of ShowGizmo – one of Australasia’s longest standing event app suppliers. The appointment will see Marie-Claire as AWE’s first non U.S. board member, signalling AWE’s intention to continue to expand internationally.
A global organization based out of the USA, the Association for Women in Events is a membership-based association that works to empower, elevate and promote women in the meetings industry. Its mission is to be an inclusive community dedicated to the professional advancement of women in all facets of the events industry. The association was born from the idea that women make up the majority of employees in the events industry, yet there is a disproportionate amount of men who hold the highest level executive positions and leadership positions on Executive Boards. AWE aims to provide resources and guidance for women in the industry so that they may feel empowered in their current positions and reach their full professional potential.
“It’s an honour to help lead this fantastic organisation,” said Marie-Claire, who was also was selected as one of the Top 25 women in the events industry by Smart Meetings in 2016. “I’ve been passionate about seeing women reach their goals throughout my career – as a woman in the event tech industry, I’ve seen firsthand some of the challenges we all face and am committed to helping break down barriers to success.”
Carrie Abernathy, Co-Founder and President of AWE, has high expectations of Marie-Claire’s appointment, “The bar is high for board members, as Marie-Claire joins some of the most influential names in the international events industry – but having seen her hard work and innovative ideas during her tenure on our Awards Committee last year, I know Marie-Claire will be a great addition to our organisation.”
During her appointment, Marie-Claire hopes to assist AWE in establishing an Australasian chapter and welcomes contact from individuals interested in participating.
For more information on ShowGizmo and Marie-Claire Andrews
+64 21 81 4224
About the Association for Women in Events:
The Association for Women in Events is an inclusive community dedicated to the professional advancement of women in all facets of the events industry. The international organization was established in Washington, D.C. March of 2015. AWE has earned international support from a myriad of individuals and organizations. For updates and announcements, follow AWE on Facebook and Twitter. #AWEwomen
23rd January 2017
For immediate release
A new collaboration of best-in-craft event tech suppliers has been launched to make life easier for event planners and marketers, and to help make their events more awesome.
The Event Tech Tribe is a collaborative ensemble of businesses that have chosen to work together technically, but more importantly, to co-ordinate at a client level. The Tribe includes mobile app provider ShowGizmo, registration platform Swoogo, onsite specialists TRC, content management system Hubb and audience engagement platform Glisser and is currently focussed on North American, European and Australasian customers.
ShowGizmo CEO, Marie-Claire Andrews says “The raw potential of event technology has created an explosion of new companies and innovative products. But, this placed the burden of supplier co-ordination and integration of technologies on already overworked event planners. We aim to solve that – making life easier – saving time as well as money.”
In defiance of the alternative ‘vanilla’ options presented by enterprise solutions, the Tribe has built a way of working that puts the customer first. Based on a fundamental belief held by all the members – that each piece of the event technology ecosystem needs to be excellent on its own, and that the best companies focus on doing their bit really, really well – the group will offer all the advantages of an end-to-end experience by taking each of those components and blending them at the edges to create compatible functionality.
Founder and CEO of Swoogo, Leonora Valvo, was the pioneer of the concept and confirms that “The Tribe ensures service, technology and data are all connected in a flexible way to make your events world-class.” “Data is at the heart of what we all do: technology is just a means to help you create truly ‘intelligent events’ – measurable, repeatable, scalable and evolutionary.
TRC founder and Chief Executive, Greg Lazzaro is excited about the potential the partnership has for his customers: “Ultimately, this is about excellent events. Building these strong relationships with key partners means we can continue to offer innovation after
innovation” He adds, “And the best bit is we’re flexible, we’re independent, and we’re complementary. We can help whether you need to work with two of us or all of us”
The Tribe is launching with a webinar on 25th January and presentations from Tribe members around the country, with a roadshow scheduled for March/April.
For further information:
The Event Tech Tribe: https://eventtechtribe.swoogo.com/tribe2017
Marie-Claire Andrews, ShowGizmo CEO
email@example.com Mob: +64 21 814 224
Freeman and DoubleDutch Partner to Power the Digital Transformation in the Brand Experience Category
DALLAS and SAN FRANCISCO, Dec. 1, 2015 /PRNewswire/ — Freeman, the world’s largest brand experience company, and DoubleDutch, the global leading provider of mobile event apps, today announced a partnership that will connect DoubleDutch’s award-winning event technology solutions with Freeman’s customer needs. Through this partnership, Freeman customers will enjoy extraordinary access to digital technologies that personalize, automate and deliver rich content consistently across multiple channels.
To address increasing demands for digital marketing solutions at events, Freeman will offer preferred access to DoubleDutch’s mobile event technology platform to its customers. Freeman’s customers who choose to deploy a DoubleDutch mobile app through the partnership will gain immediate access to a dedicated team of implementation, service and support professionals.
“As marketers look for ways to prove ROI for events, there is a strong demand for mobile solutions that can increase interactivity and digitize and personalize the entire event experience,” said Richard Maranville, Chief Digital Officer at Freeman. “DoubleDutch has developed some of the most innovative event technology we’ve seen in our industry. This partnership allows us to deliver technology products to our clients that are consistent with our design-driven, customer-centric values.”
“Freeman is the gold standard in our industry for delivering global programs for leading brands worldwide,” said Lawrence Coburn, CEO of DoubleDutch. “We are thrilled with this new partnership. Together with Freeman, we will be helping clients leverage digital and mobile technology to get better results.”
Beginning in early 2016, Freeman customers will receive access to an exclusive integration between Freeman’s online exhibitor interface and the newly launched DoubleDutch for Exhibitors product, which will give event exhibitors and sponsors the ability to seamlessly launch digital campaigns to target and reach attendees in DoubleDutch mobile apps.
Click here more information about Freeman Digital Ventures
Click here for a blog post from Richard Maranville, Chief Digital Officer of Freeman
Click here post from Lawrence Coburn, CEO of DoubleDutch
Recognized by Advertising Age as the world’s largest brand experience company, Freeman uses the power of integrated digital and live brand experiences to move markets, connect people, support growth and generate revenues for the world’s leading organizations. A design-driven company, Freeman generates insights that define program strategies, target audiences and deliver messages that generate meaningful results. Through its expansive global network of offices, talent and partnerships, Freeman has the reach and access that is unmatched in the industry. A family- and employee-owned company, Freeman is known for its 87-year history of stability, strength, and customer service achievements, Freeman is a values-driven company with a strong and purpose-built culture that is dedicated to connecting people in meaningful ways. This is accomplished through a process of continuous innovation and improvement. Freeman produces more than 4,300 expositions annually and 11,000 other events worldwide. Freeman has been awarded six consecutive J.D. Power awards for the excellence of its Customer Call Center. For more information, visitwww.freemanco.com.
DoubleDutch provides mobile applications and performance analytics for events, conferences and trade shows for more than 1,300 customers, including SAP, UBM and Urban Land Institute. Founded in 2011, DoubleDutch was recently named to Inc. 5000’s list of fastest-growing private companies, AlwaysOn’s Global 250 best-of-breed private companies in SaaS and Enterprise, and Forbes’ list of 10 hot companies to work for in San Francisco. DoubleDutch is based in the Mission District of San Francisco with regional offices in Amsterdam, London, Hong Kong and Portland.
See original press release here
Enables Event Marketers to Better Target Leads, Streamline Lead Retrieval Process and Maximize ROI
December 01, 2015 09:00 AM Eastern Standard Time
SAN FRANCISCO–(BUSINESS WIRE)–DoubleDutch, the global leading provider of mobile event apps, today unveiled DoubleDutch for Exhibitors that allows organizers to bring the power of digital marketing to events. This is the industry’s first comprehensive solution for exhibitors that enables them to better target leads with promotional offers, streamline and simplify the lead retrieval process, gain more visibility into the lead history and analytics, and maximize the ROI they get from events.
“DoubleDutch is the first digital advertising network for live events that enables event organizers, exhibitors and attendees to have more efficient processes, create richer experiences, build more purposeful relationships, thereby improving the ROI for all parties involved.”
Today, event organizers are under-serving their exhibitors by not offering them effective means to drive quality booth traffic for that crucial face time with the right buyers. In the meantime, the way exhibitors secure and manage leads is equally manual, inefficient and ineffective.
“The biggest marketing spend in the world, events and conferences, is still funded by the physical world equivalent of flashing banners. Like they did in 1975, exhibitors are still building their booths to the rafters and handing out key chains and pens galore. There is no targeting, no automation, no optimization and no measurement,” said Lawrence Coburn, CEO of DoubleDutch. “DoubleDutch is the first digital advertising network for live events that enables event organizers, exhibitors and attendees to have more efficient processes, create richer experiences, build more purposeful relationships, thereby improving the ROI for all parties involved.”
DoubleDutch for Exhibitors brings the power of digital marketing to the exhibit floor with mobile-enabled:
- Exhibitor Branding:Allows exhibitors to manage their company profile and upload collateral to support their brand presence.
- Targeted Offers:Exhibitors can identify the companies they want to target and create promotional offers with tailored messages. This enables them to drive more booth traffic, generate more leads, and spend time talking to the right people. Detailed metrics on the number of attendees interested in the offers allows exhibitors to learn more about their buyers and maximize their ROI. There is no longer a need to rely on booth location to drive traffic, and the attendees can find relevant exhibitors more easily.
- Lead Retrieval:Exhibitors can say goodbye to lead scanning devices. Instead, an unlimited number of booth staff can scan as well as qualify leads from anywhere using their mobile phone. Leads can be exported at any time and then uploaded to any CRM system. Exhibitors can easily measure booth staff performance and boost productivity. Combined with Targeted Offers, DoubleDutch provides a complete view of the lead history that gives exhibitors better data and analytics for the sources, behaviors and product interest of their leads.
In addition, DoubleDutch is also announcing a partnership with Freeman, the world’s largest brand experience company. Freeman will offer preferred access to DoubleDutch’s mobile event technology platform to its customers. Freeman’s customers who choose to deploy a DoubleDutch mobile app through the partnership will gain immediate access to a dedicated team of implementation, service and support professionals.
See additional thoughts on DoubleDutch for Exhibitors from Lawrence here.
DoubleDutch provides mobile applications and performance analytics for events, conferences, and trade shows for more than 1,300 customers including SAP, UBM, and Urban Land Institute. Founded in 2011, DoubleDutch was recently named to Deloitte’s 500 fastest growing companies in North America, Inc. 5000’s list of fastest growing private companies, AlwaysOn’s Global 250 best-of-breed private companies in SaaS and Enterprise, and Forbes’ list of 10 hot companies to work for in San Francisco. DoubleDutch is based in the Mission District of San Francisco with regional offices in Amsterdam, London, Hong Kong, and Portland.
Blanc & Otus
Christine Pai, +1-415-856-5114
See original press release here