– First of all, your contract is key in this process. If you do not have an option to exit the contract, you need to honor that. I am not, repeat NOT, recommending that you break your contract. If you don’t have an out legally, that’s something to ensure you have in place for next time. For the meantime, you may decide to stick with your client until an event is over and then just reconsider working with them the next time.
– We are definitely in business to service our clients. It is our job to make sure that they are as happy as can be, that they have amazing events and that they are pleased with the way that the events meet their goals and objectives. That being said, there has to be something in it for you too. Whether it’s money, branding or more, you are also trying to build a business. We are here to serve our clients, but not to be pushed around by them for nothing. The event planner who builds a great business knows how to balance her relationships with her clients, taking into consideration that there are bad days for everyone, but also balancing the needs of her own business and brand.
It is really important that your clients trust you. In fact, I would say this is one of the most important aspect of any kind of client/vendor relationship. They need to believe that you are an expert at what you do and and trust you to deliver an amazing event for them. When trust is in place, the working relationship is so strong and amazing and this is where you can really find success. When there’s a lack of trust, it leads to missed expectations, double or triple work, and much more. In short, if there is no trust, the client is not ready to work with you. This needs to apply to your team as well. Your client cannot simply trust you as the business owner and then have mistrust issues with the people who work for you.
The events that you plan for clients are as much of a reflection on you as they are on your client. While your client is using the event to grow their brand, raise money or achieve other goals, you are always looking to showcase the work you’ve done for other clients to share your success and leverage that for new business. If the event is not living up to the quality of your brand or does not fit in with your values, goals and objectives, it’s time to take another look.