Whether it’s a conference, awards night, training event or trade shows, countless hours of work and planning go into organising a successful event. And anyone who’s been involved in one will understand just how many things there are to juggle (and how many things can go wrong) when the day finally arrives.
Twenty-three leading events professionals, including events planners, venue managers, speakers, analysts and yours truly, were asked one simple question:
“If you could pick one key ingredient that goes into making a successful event, what would it be?”.
To read my answer and more from industry insiders, click here.